Be the game changer! (illustration of big ideas and profits going up)

Up against a strong incumbent? Be the game changer!

If you want to get the customer’s attention, and differentiate yourself as someone who is looking out for the customer’s long-term benefit, then you must think big. Start with the end in mind.

How to be a profit hero (photo of saleswoman with a superhero shadow)

Profitability & ROI: The new language of selling

How to win over an entrenched incumbent with value selling

5 actions every new sales leader must take in their first 30 days (photo of a sprinter along on the track) Photo by Braden Collum on Unsplash

5 actions every new sales leader must take in their first 30 days

You can’t sit on your hands – but you don’t want to do anything stupid.
Here’s what to do out of the gate.